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한국어
브랜드 — meaning in English: brand
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brand
존재
jonjae
브랜드
beulaendeu
얼굴
eolgul
붐
bum
유닉스
yunigseu
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neutral
very common
Usage
Native speakers often use the word 브랜드 when discussing marketing strategies, product launches, or consumer preferences. For example, in a conversation about the latest smartphone, someone might say, '이 브랜드는 정말 인기가 많아요,' meaning 'This brand is really popular.' It frequently appears in both casual conversations and more formal business settings.
Synonyms & nuances
A close synonym for 브랜드 is 상표 (sangpyo), which specifically means 'trademark' and has legal implications. You might choose 브랜드 when discussing the overall image or reputation of a company, while 상표 would be more appropriate in legal contexts regarding product identification.
Culture
The word 브랜드 is borrowed from the English word 'brand' and reflects the influence of Western consumer culture on South Korea. The concept of branding has become increasingly significant in Korea's fast-paced economy, where companies compete fiercely to establish their identities in the market. Interestingly, the use of this term can also indicate the growing importance of personal branding, especially among the youth and social media influencers.
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